WNBA players, with the top salary of $230,000, earn far less than their millionaire counterparts in the NBA, making marketing dollars even more important. The WNBA has a $1 million pool to spend on player transactions, and each team must spend between $50,000 and $100,000 per year on player transactions. Any unspent amount above the minimum will carry over to the next phase.
The league said it selects players to market for several reasons: on-court performance, a personal brand with an active fan base and their willingness to travel and attend league events.
“Thoughts about bodies clearly play into athletes’ bodies — harmful thoughts as well as positive thoughts,” Jackson said. “Depending on the way these ideas are packaged and sold, that’s another way that this can be a place of conflict and a place of harm.
They have no idea what a black woman goes through, let alone an athlete.
Tiffany Mitchell loves hearing her ponytail swing as she runs down the court.
Since starring at South Carolina from 2012 to 2016, Mitchell, who is black, has worn her hair past her waist in braided styles. season with the WNBA’s Indiana Fever.
Those wavy braids became an issue in December during the WNBA season, when she competed against the Melbourne Boomers, a professional women’s team in Australia. The sport’s governing body, Basketball Australia, said the league’s players had to tie their hair up or down, mistakenly linking the policy to FIBA rules, which it said were not in effect. Mitchell, One of three black players on the Boomers roster; She felt targeted because she had to change her hair for other international competitions. Basketball Australia later apologized and rescinded the “discriminatory” policy.
“They have no idea what a black woman is going through, let alone an athlete,” Mitchell said. “So when I think about it myself, I think it’s called ignorance because there were players in this league who wore the sweater before me and it was never a problem.”