FanDuel It doubles the relationship with WNBA With a multi-year partnership extension; The game operator will be one of the league’s official sportsbook partners as well as the official daily fantasy partner. The renewal, five years after Fanduel’s first tie-up with the WNBA, comes as the sportsbook prepares to launch. Sports betting– Focused cable television network and its OTT counterpart, FanDuel+.
As part of the deal, FanDuel will get the rights to broadcast WNBA highlights on its sportsbook and fantasy sports platforms starting in the 2023 season. The sportsbook will also have rights to footage rights to FanDuel TV and FanDuel+, known for developing programming for both. Additionally, FanDuel, which operates sportsbooks in 19 states and Washington, D.C., and claims about 17 million customers, can display WNBA branding on its platform as well as in retail and online sports betting.
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Terms of the deal were not disclosed.
Amy Howe, CEO of Fanduel Group, said in a statement: “We are working hard to elevate female athletes and one important way to do that is through a growing strategic partnership with an organization that is a true pioneer in the space – the WNBA. “This new agreement allows FanDuel to build and promote a true sports ecosystem around women’s professional basketball.”
FanDuel betting odds will also be featured on select WNBA digital channels in future seasons.
The extension announcement comes in the midst of a WNBA postseason that has seen significant changes in viewership. The Seattle Storm’s grand final game, Tuesday’s season-ending semifinal against the WNBA Finals-bound Las Vegas Aces, was the second-most-watched WNBA postseason game ever on ABC.
The playoff ranking is the most successful in the 2022 regular season, the league’s most in 14 years. Regular-season viewership across the WNBA’s television partners (including Disney’s ABC, ESPN and ESPN2, as well as CBS) is up 16 percent from 2021.
FanDuel said betting activity around the 12-team WNBA reflected those fluctuations, drawing “significant interest” in the sportsbook’s retail locations this summer, which saw a 270% increase in betting volume and a 101% year-over-year increase in manual betting.
“Fans are looking for more ways to engage with our game, and FanDuel is a great partner in meeting their growing needs, as evidenced by our partnership renewal,” said WNBA Commissioner Cathy Engelbert.
Sportsbook operators have pursued partnerships beyond the league itself. Market access between sportsbooks and individual WNBA franchises has become a common source of revenue for clubs. Phoenix Mercury, for exampleHe has a 15-year deal with Bally’s Corp worth about $66 million.
BetMGM is also an official partner of W. PointsBet He joins the WNBA on a one-year deal in 2021 as the third official game operator, the first in a women’s professional sports league. The league’s list of corporate partners—which this year includes a record number of sponsors—also includes AT&T, Deloitte, Nike, Dick’s Sporting Goods, Google and US Bank.
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