The controversial LIV Golf Circuit has signed many big names and generated a lot of buzz over the past several months, but one thing it hasn’t done is land a deal to televise its events.
As reported Tuesday night, that could soon change.
Golf weekAccording to multiple sources, LIV Golf is nearing a deal to buy airtime on Fox Sports, which will air its events on FS1. The deal is still being finalized, the report said.
LIV Golf has five events in its inaugural season with three more on tap before the end of the year. In the year It will expand to 14 races in 2023. According to Golfweek, it wasn’t immediately clear whether it will start this year or next year once it’s done with Fox Sports.
So far, events from LIV’s 54-hole, tee-off have been streamed on YouTube as well as the tour’s website. Commissioner Greg Norman Earlier this month, LIV was in talks with four media companies about partnerships, but did not elaborate.
The deal with Fox Sports, a source told Golfweek, will see LIV buy airtime on the network rather than receive a fee from Fox Sports – which is common in the world of sports rights. LIV asked for two years of rights payments for a deal as well as a guaranteed time slot for the airline, but Fox Sports rejected both, a source familiar with the details of the talks told Golf Sweek. According to the report, LIV will also be responsible for product and ad sales.
More than two dozen PGA Tour members, including past major champions, have defected to LIV Golf in recent months. Cameron Smith, Dustin Johnson, Bryson DeChambeau, Brooks Koepka And Bubba Watson. The special visit has been widely criticized due to its financial support from Saudi Arabia’s sovereign wealth fund.