SHR to restructure as Frod leaves NASCAR team for lacrosse | Auto racing

SHR to restructure as Frod leaves NASCAR team for lacrosse |  Auto racing


Stewart-Haas Racing has restructured NASCAR’s team management department to replace president Brett Froude, who was announced Tuesday as commissioner of the National Lacrosse League.

Froude has been with SHR since Tony Stewart became a partner of the firm in 2009. He will still be SHR’s general counsel and chairman of the boards of all Stewart affiliates.

Brian McKinley will move from vice president of sales to chief commercial officer of SHR, while Greg Ziffadelli, who led Stewart to two of its three Cup championships, has been named chief racing officer. Current Group Co-President Joe Custer will continue in his role, and the entire executive team will have fiduciary oversight to SHR co-owners Stewart and Gene Haas.

The biggest move was the departure of Froude, who had been hired by Stewart 18 years earlier when Froude graduated from Harvard Business School. But coming from the world of lacrosse, Brown captained the team to the Ivy League title in 1994 and 1995 and advanced to the 1994 NCAA Final Four.

“Brett is someone who gives 100% effort to any project,” Stewart said. “No job is too big, but no job is beneath him. He negotiates multi-million dollar contracts and then stops by the next day to hang a sponsor banner in the mud at Eldora Speedway.

“I’m lucky to have him and SHR is in a great position because of him. Being the commissioner of the National Lacrosse League is a dream job for him. You are getting one of the most honest and detail-oriented people I have ever met.”

Froude called his 14 years at SHR “the most satisfying of my professional career,” but he couldn’t rule out the NLL.

“Being commissioner of the National Lacrosse League is a once-in-a-lifetime opportunity. I appreciate everyone at Stewart-Haas Racing for their support as I begin this new chapter,” Froude said.

Frod, who joined the firm in 2020 and has secured several business partnerships for SHR, will assist in the transition to McKinley. He was previously co-head of global partnerships at Feld Entertainment, where he managed partner activations valued at more than $40 million across seven live tourism properties.

“Brian McKinley joined SHR two years ago and has made a huge difference in his short time here,” Stewart said. “He’s helped secure new partnerships and built strong bonds with partners who have been part of our race team for years. He’s earned this opportunity.”

Zippadelli was Stewart’s team leader for 10 years, beginning with Stewart’s rookie 1999 season. The duo won the 2002 and 2005 championships for Joe Gibbs Racing before Stewart left for an ownership stake in the Haas team prior to the 2009 season.

In the year In 2012, he hand-picked Stewart Zipdelli to lead SHR’s racing division when the team expanded to three cars.

“Obviously, I think a lot of it is Greg Ziffadelli,” Stewart said. He brings the same commitment to Stewart-Haas Racing that made us successful together on the racetrack.

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