The NBA will officially open shop in Australia this month, including a surprise visit from Jamal Murray

The NBA will officially open shop in Australia this month, including a surprise visit from Jamal Murray


Great news for basketball fans in Australia, the NBA is making it easy to get your hands on the latest gear by opening a number of NBA Stores around Australia.

In partnership with The Fanatics, the NBA today announced a multi-year partnership to open the first brick-and-mortar NBA stores in Australia, with the first location at the Emporium in Melbourne opening in August, with a second flagship store opening in Sydney. Later this year.

NBA Store Melbourne

“The first brick and mortar NBA stores in Australia reflect our continued commitment to engaging fans.
In Australia, they are among the most passionate in the world,” said NBA Asia Vice President, Global Merchandising Lesley Rulloda.

“We recognize the appetite for all things NBA in Australia, and our partnership with Fanatics and Leeds will help meet the growing demand for NBA and WNBA team-branded merchandise by providing a wide range of physical retail spaces for fans to come together and celebrate their shared love of the game.”

On Tuesday, August 16, Denver Nuggets guard Jamal Murray will make a surprise visit to the Melbourne store to meet with fans.

Jamal Murray (Denver Nuggets)

Both NBA Stores offer a wide selection of NBA and WNBA merchandise and memorabilia, making it easy for fans to find jerseys of their favorite players, including all the Aussies in the league.

NBA Australia stores stock apparel, jerseys, headwear, sporting goods and collectibles from brands including Nike, Mitchell & Ness, New Era and Wilson.

NBA Store Melbourne

The flagship stores operated by retail giant Leeds offer advanced online customization services for fans to personalize jerseys and caps, a signature feature at Leeds outlets.

“Lidds is delighted to be partnering with the NBA to bring its first NBA flagship stores to Australia,” he said.
Leeds president Briton McGuin

“Australia is one of the strongest international markets for the NBA and has a pedigree of producing great players. Both stores offer the widest range of NBA products to fans, who can personalize their purchases with custom embroidery.”

NBA Store Melbourne

The stores will offer a number of interactive experiences, including an NBA 2K booth, NBA player height matches, as well as artwork from local artists.

NBA fans in Australia can continue to shop online. – The official online NBA store operated by Fanatics in Australia – for NBA merchandise featuring all 30 NBA teams.



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