X1 Esports and Entertainment Ltd. (CSE: XONE) has closed its previously announced acquisition of Tyrus LLC, a management firm that empowers gamers, content creators and influencers.
Upon closing, X1 will retain all vested and outstanding Tyres guarantees of Vancouver-based X1, a video games and creative economy portfolio company that owns and operates a growing esports franchise.
“The acquisition of Tyrus provides X1 with a tremendous opportunity to grow into an industry of more than 50 million individual content creators in the growing global creative economy,” X1 CEO Mark Elfenbein said in a statement. “The video game category is the top category of the creative economy and has benefited greatly from the recent growth of the video game industry.”
Tyrus CEO Amanda Solomon will join X1’s advisory board. Solomon is an accomplished leader specializing in gaming and esports, and has led brand integration, influencer marketing campaigns and talent partnerships with prominent companies and brands, including Epic Games, OnePlus and Gucci.
As of 2017, Tyrus has built a client list of over 60 high-profile content creators – such as imbrandon, Catiosaurus, Kalief (Spawn on Me) and Friskk – with over 20 million followers.
Tyrus provides comprehensive consulting on YouTube, TikTok, Twitch and other social media channels as well as personal brand growth strategies and partnership management and has grown from a roster of seven talents in April 2021 to 65 talents in August 2022.
“Being part of the X1 family will allow Tyrus to extend his reach and engage the gaming and esports community in a new and exciting capacity,” said Solomon. “The talent and diversity of our influencer list is something we are very proud of. I look forward to growing our presence in this space and providing exclusive access to international brands to the Gen Z audience,” she added.
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